Campaign Execution Automation

The process of executing a campaign, starting from targeting the customer to launching the campaign in market was carried out manually. This used to take a lot of time, efforts & resources,
and was contributing to high risk due to extensive manual exchange between the various teams. Hence there was a need to automate the process and reduce the risk and time/cost of critical resources.

Maddisoft’s team created a full-fledged web-based Database application to solve this business challenge. Oracle Database was used to handle the business logic and large amount of data.

To learn more about our solution and the results, download the case study